3 June 2021
With a cohort of 5 businesses and continued investment, this team are unstoppable! We caught up with the Melt Accelerator’s superstar CMO Lauren Devine to find out what this clever team are up to!
The Melt is an industrial prototyping lab and innovation accelerator, powering the creation, commercialisation and scaling of Australia’s leading product innovations. We provide the experience, processes, network and funding required to realise and accelerate new products whilst minimising the risk and financial outlay often associated with product development.
Over the years we have seen many product and hardware innovations fail that otherwise could have been a successful venture given the right focus, execution strategy and the benefit of an experienced team. Our mission was to change that outcome so that innovation can succeed or fail on it’s fundamental merits, not just coincidence.
We are able to service both Startups and large corporates by providing the environment and process framework to incubate hardware innovation and support the stakeholders. Firstly, we help people analyse and identify the critical factors that need to be resolved (“proven”) for their innovation to succeed. Then we assist in formulating and executing the strategy to achieve their innovation goals. This can include a mixture of technical, commercial, investment and governance acumen as well as the resources required to carry out the venture.
The Melt is made up of a diverse team of experienced business and innovation professionals, many of whom have been CEOs and founders of successful businesses themselves. We have come together to help others learn from our long experience and to be a contributing factor to the success achieved by our clients and partners.
Entrepreneurs and SME’s the opportunity to develop the capabilities required to build hardware businesses and succeed in international markets.
There are few investors who can minimise the technical and execution risks associated with hardware innovation projects. There are also very few professional engineers who can provide the product management, commercialisation and governance required to realise a return on investment. The Melt’s offering covers both of these necessary services for the complete lifecycle of the innovation venture.
The Melt’s unique and diverse offering provides:
The biggest challenge is understanding and managing risk. Hardware innovation, due to its complex nature, is very unforgiving of mistakes. The product development strategy needs to be focused on risk identification and mitigation rather than the usual “Design it Build it” waterfall. Unlike purely software projects, hardware innovation has limited opportunity to fail and pivot so the iterative sequence needs to be well planned and orchestrated. Also, we see many Startups who build a great product who assume this equates to a great business. Of course, Startups need to build great hardware products however they also need to ensure that the business model is sound, sustainable and successful – this is where The Melt can help.
Makespace provides so many opportunities for connection and collaboration. The diversity of businesses here means that there is generally one degree of separation between what you need and having that need met by someone’s network. Also having the innovation lab housed within the building creates a lot of efficiency and it’s inspiring to see products come to life at speed.
Stop struggling. Come in and talk to our experienced product managers who have brought a complex product to the market. We can help you set up a plan to take control of your destination.
We plan to scale our reach with a network of like-minded people, increased capabilities and capacity to be able to further accelerate hardware innovation and stimulate future employment opportunities for the Hunter region and beyond. We intend and are working towards creating impact on a global scale.
Easy. Check out our website and apply at. Unlike traditional accelerators with cyclic cohorts, our program is always open. A great place to start is to visit our website www.themelt.io and book in a strategy discussion or discovery workshop to see how we can help.
The Melt industrial prototyping lab and innovation accelerator are set to power the creation of the world’s best products and it all started right here at Dashworks Makespace. Read more about The Melt here
Join our vibrant and supportive community to build and commercialise your product. Access industry-grade prototyping equipment, software and programs to accelerate your success – book your free 5-day trial here.