Why Coworking Is A Powerful Platform For Business Recovery
Lockdown measures might have eased, but for many businesses and organisations, things aren’t quite ‘business as usual’ just yet. The process of recovering from COVID-19 shutdowns will look different for every business, but many will face similar struggles: economic uncertainty, reconfigured workspaces, growth setbacks… The list goes on.
But don’t worry – it’s not all doom and gloom! As we move into new ways of working and look towards the future of business, there are plenty of options available to ensure your company not only survives, but thrives. One such option is coworking.
Coworking spaces were growing steadily in popularity pre-pandemic, and all signs point towards that growth continuing as we get back to work. Let’s take a look at a few of the reasons why coworking is a powerful platform for business recovery post-COVID-19.
It’s great for office overflow
As offices reopen nationwide, social distancing measures are now the norm. And while they’re in place for good reason, they’ll inevitably result in significantly less floor space for the foreseeable future. This means you might be facing logistical problems when trying to bring your team back on board.
That’s where coworking can come in as an ideal option for office overflow. By utilising a coworking space in conjunction with your regular office space, you have a way to bring everybody ‘back to the office’ at once, as safely and easily as possible.
It’s a certain option for uncertain times
Though the worst of the coronavirus threat is hopefully behind us, there’s no doubt that we’re still in unpredictable, unprecedented times – particularly economically. And in such times, it’s no surprise that businesses are looking for lower-risk options as they get back to work.
One of these options is a short-term leasing arrangement such as a business membership with a coworking space. It’s more affordable and less financially risky than dishing out on expensive long-term office space, particularly if you would prefer a flexible arrangement as your business gets back on its feet.
It offers flexibility and scaling options
The flexibility of coworking is one of its greatest assets, and just one of the ways it can help you grow your business. If your aim is to come out of the pandemic with a bigger and better business than ever, you’ll want to get right back to work on your growth strategy.
A coworking space can help you do this by providing a way to rapidly scale up your workforce. As your business grows, your team will undoubtedly grow with it, and coworking offers you the flexibility to bring in new people as and when you need to.
It’s a great alternative to working from home
Working from home essentially became the norm for most people during the height of COVID-19 lockdown. But while it’s an increasingly popular work mode (and will likely continue as such throughout and beyond the pandemic), the reality is that it’s just not for everyone.
Work-from-home burnout/fatigue is a real issue for many employees, particularly with the added pressures of self-isolation in the mix. Add that to potential remote work issues with technology and the like, and it becomes clear that working from home forever isn’t a viable option for certain businesses. But instead of just returning to the traditional office environment, why not consider an alternative like coworking? It’s a great in-between option, combining the flexibility of the WFH approach with the structure and social benefits of a shared workspace.
It’s popular with employees
It’s easy to see why coworking spaces are popular with employees (particularly those for whom working from home isn’t ideal, as discussed above). Coworking offers a range of benefits, from greater autonomy and more flexibility to the practical benefits of a workspace that’s more conveniently located.
It’s a simple calculation, really: the more benefits a workplace offers, the happier employees will be – and the happier they are, the better the business functions. Moving to a coworking space could be a positive change for your employees, and therefore a positive change for your business as a whole!
It helps you test new markets
It’s well known that diversifying markets can give businesses better growth opportunities and decrease risk. If part of your post-COVID growth strategy is to target and test out new markets, there’s no better option than a coworking space.
A coworking space is a great place to set up a satellite office with remote employees. It allows you to branch out into new areas at a lower cost and with lower risk than leasing an expensive traditional office space.
It allows for employee retention and competitive salaries
Something as simple as changing up the everyday workspace or offering more employee benefits can lead directly to greater employee retention – something that’s extra important as your business stabilises and moves forward. Offering a competitive salary is also imperative, particularly in regional areas.
Coworking allows you to do both of these things, giving you a better chance of attracting (and keeping) the best employees and creating a stronger team than ever to face whatever the future brings.
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Thinking about utilising a coworking space to help your business get back to achieving its goals? Take a look at Dashworks’ membership options or get in touch with us for more info!
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